Here's one way to get back at a critic who wrote a lackluster review of your restaurant: re-name the specials board after her.
In her review of 1058 Hoagie, a newly opened sandwich shop in San Francisco, SF Weekly's Anna Roth took issue with what she perceived was a lack of creativity in the menu. Her piece ran with the headline, "Deli Bored":
[T]he hoagies follow the standard Italian sub playbook almost exactly, and when they do deviate from the expected, their flavors aren't special enough to seek out.
1058 Hoagie, not a restaurant to take such a slight sitting down, fired back in menu form by re-naming its daily specials board on Wednesday "anna roth is boring," and "anna roth, still boring" the next day. It seems the feud is lowering to a simmer, however, because Friday's specials board was named "onward. talking about anna roth is boring."
Let that be a warning, restaurant critics; if you're willing to dish it out, you've got to be able to take it.
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